ROI Calculator

Return on investment percentage and profit for any project, ad spend, or purchase.

Amount invested ($):

Total return ($):

How to use

Enter the amount invested and the total return, then click Calculate.

What is a good ROI?

It depends on risk: 7-10% annually is solid for markets; marketing campaigns often target 300%+ (3:1) on ad spend.

Is ROI the same as profit margin?

No — ROI compares profit to the investment cost; margin compares profit to revenue.

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